As an extension of online conversations, I am deeply interested in how ordinary people have become publishers of content. Media companies often call this “user-generated” content. The democratisation of content has completely transformed all industries that were producing and distributing content, and I am really excited to study how this is changing the processes of sales and marketing.
[slideshare id=7733914&doc=leadnurturingv0-21-110425233930-phpapp01] Lead nurturing v0.21 – Presentation Transcript lead nurturing – why – how – who – e.g. lead nurturing – why more leads < good leads good leads > few leads conflict! – maximize number of leads v/s maximize … Read more →
Joe Pulizzi, a thought leader, speaker, writer and evangelist for content marketing, is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine and resource, helping businesses of all sizes learn how to create valuable, relevant … Read more →
A presentation made to a group of enterpreneurs to highlight the steps [slideshare id=91511&doc=leveraging-the-web3670]